Our Founder

Danny DeNicola is a 27-year-old skateboarder, and entrepreneur from Phoenix, Arizona.

He started skateboarding in 2006 and has been a part of the culture ever since.

Danny graduated from high school in Phoenix, Arizona in 2013 and attended university in Monterey, California to pursue a degree in Communications. He graduated in May 2017 with a B.A. in Communication with a focus on Practical and Professional Ethics.

After college, he worked hard serving in a restaurant to save money and then solo-traveled to 8 countries in one summer. After this experience, he worked for the world's most high-profile skatepark development company, California Skateparks. He also dually worked as a team manager for a local skate company, taught skateboarding lessons, and started the LOS skateboarding media brand in 2021. 

These experiences have allowed him to become disciplined and highly knowledgeable in interpersonal communication.

Now Danny's goal, as a talented networker with LOS is to build a community in the action sports industry where skateboarders can network with other skateboarders, creators, and brands to create a more well-connected landscape in the local skateboarding industry.